Selling
Sell on evidence, not guesswork
A free comparative valuation, a preparation plan that pays for itself, and marketing built for how buyers actually search today.
The case for an agent
91% of sellers use an agent. Here's why.
Selling is a pricing negotiation wrapped in legal paperwork, timed against your next move. The National Association of REALTORS® reports that 91% of recent sellers sold with an agent's help — only a small fraction go it alone — and that agents' median sold-for versus final list price comparisons consistently favour professionally marketed homes. We'll show you exactly what we'd do with yours before you commit to anything.
Source: NAR, 2025 Profile of Home Buyers and Sellers (survey year July 2024–June 2025). Read the source.
The process
Five steps, no surprises
Price with evidence
A comparative market review of recent nearby sales, adjusted for your home's condition and features — plus the honest conversation about what that means for your listing price.
Prepare to shine
A room-by-room preparation plan ranked by return: what to fix, what to skip, and how presentation moves the outcome. No renovation pressure.
Market where buyers are
52% of buyers found their home online, and 70% searched on a phone — photography, copy, and mobile-first presentation are the job, not an add-on.
Negotiate your corner
Every offer explained line by line — price, contingencies, timelines, and the asks hidden in the fine print — with your goals driving the counter.
Close with a plan
Inspection, appraisal, and closing coordinated so the finish line doesn't wobble — and your next home is timed to match.
Changed rules, plainly explained
Commissions are negotiable. Here's the honest picture.
Since August 2024, offers of buyer-agent compensation no longer appear on the MLS, and buyers sign agreements about their agent's fee before touring. Nationally, total commission averages about 5.5–5.7%, with the buyer-agent share around 2.4%–2.8%— but every number is negotiable, and we'll put ours in writing with nothing buried.
Sources: Redfin buyer-agent commission data (Q3 2025); Bankrate commission survey (May 2026). Full explainer: "Who pays the realtor?"